Potato chips don't rank as essential in my life, mainly because people who do often eat them do so with great vigor, resulting in a lot of unnecessary noise. The sound of food crunching is the equivalent of nails scraping a chalkboard for me -- unless I'm the one eating and doing so in private. From time to time, I will pair a lunch sandwich with healthy-ish chips, which is what I did on Monday.
Potbelly Sandwich Works, a fabulous sandwich shop that deserves a post of it's own, is just down the street from my office and has a number of potato chip options but one is featured prominently, both at the store and on Potbelly's website: Zapp's Potato Chips. I cannot distinguish one kettle recipe from another, and so it is the case with Zapp's. I did, however, find the potato chips to be delicious and the packaging entertaining.
I got "REGULAR FLAVOR" bag, which is 1.5 ounces. On the back of the bag, I learned that Zapp's are made in the company's custom-made fryers which, "combined with premium ingredients results in a crunchier, tastier potato chip". There is a small note from Ron and Anne Zappe (Ron Zappe, who started the company in 1985 in Gramercy, Louisiana, died in June 2010 of throat cancer) that ends with: "Enjoy, and laissez les bon temps rouler!" (Let the good times roll?)
I also like that the bag notes: "For a good time and online ordering please visit our FunSite" -- how can you not like a business that encourages you to have a good time?